seat obama

I really don’t get this. Seat is using this Shepard Fairey’s Obama poster style, in their new campaign for Seat Leon, in Portugal, with Tiago Monteiro. Ok, the resemblances are obvious, and almost everybody knows the poster, so they can’t be trying to fool anyone, right? But what’s the point? Where’s the connection?
On the website there’s a punchline saying “Só para eleitos” (meaning: only for the elected/chosen ones), but… come on… and it’s only on the website. Nothing on the outdoors. I don’t get it. Was it done on the Obamicon?
As it wasn’t enough all the fuss about the copyright of the original poster.